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Australia: Labor’s big sell to tell us climate pain helps
Jul 5th, 2008 by Administrator |

Herald Sun: THE Rudd Government will unveil an expensive "public education" campaign to try to win support for its carbon emissions trading scheme. Despite introducing measures to prevent blatant political advertising, the Government is likely to spend tens of millions of dollars to promote the benefits of tackling climate change. It is understood advertising and public relations firms could be briefed on the campaign as early as Monday. This could see a national …

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